Free founder worksheet
Can a visitor tell who your page is for?
Write down the buyer, problem, outcome and next step. Get a brief you can compare with your first screen before asking anyone to review the page.
No account required. Your answers are not sent or saved by this worksheet. This is a self-review aid, not an AI site scan or a prediction of sales.
Your comparison brief
A clear brief is a starting hypothesis. Visitor behavior and well-designed tests are needed to learn whether a change helps.
An example of a more specific promise
Vague: “The future of business productivity.”
Specific: “Turn approved client hours into a draft invoice.”
Supporting line: “For solo agencies that track work in a spreadsheet. Review each invoice before exporting it.”
Fictional example for illustration. It does not establish that a particular headline will convert better.
Five things to compare with your actual page
- Does the first screen name the buyer or show their task?
- Is the capability understandable without vague AI language?
- Can someone inspect real evidence before committing?
- Does the main button describe the next step and its commitment?
- Is that same information readable and usable on a phone?
Want a structured agent review?
Start with the free first-screen review prompt for your own AI assistant. The paid Website Conversion Review Skill adds an intake, a fuller review format, worked example and experiment plan. Check the current listing for price, package version and support terms.
See exactly what is includedAIMart and Zeus Works are affiliated stores. This free worksheet does not require a purchase.